Head of Performance Marketing | Mumbai

• Build a strong digital marketing foundation for driving growth.\]
• Responsible for customer acquisition, retention and marketing RoI across various digital marketing channels - Search, Social, Affiliates, & CRM Marketing.
• Responsible for advertising on marketplaces like Amazon & Flipkart and associated revenue and RoI.
• Hands-on management and optimization of both paid owned media channels such as search, display social and SEO.
• Day-to-day campaign bid management and execution tactics across multiple platforms to exceed goals and maximise return on ad spend.
• Deliver against targets by collaborating with channel managers on key performance marketing channels: search, display, social, content syndication and display advertising programs
• Work closely with brand team to develop ad and seo content as well as email campaigns
• Build a robust planning and measurement system
• Conduct A/B testing when necessary to improve campaign effectiveness
• Deliver revenue targets by geography and product
• Build a strong analytical set up for data driven marketing

Overview

• Industry - ADVERTISING / PUBLIC RELATIONS / MARKETING / EVENTS
• Functional Area - Marketing / Digital Marketing / Advertising / Market Research
• Job Role - Analyst Performance Marketing
• Employment type - Full Time
• Work Mode - In Office

Qualifications

• Any Graduate - Any Specialization
• PG / Post Graduate Diploma - Any Specialization
• Any Doctorate - Any Specialization

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