Industry -
ADVERTISING / PUBLIC RELATIONS / MARKETING / EVENTS
Functional Area -
Marketing / Digital Marketing / Advertising / Market Research
Job Role -
Analyst Performance Marketing
Employment type -
Full Time
Work Mode - In Office
Job Description | Role and Responsibilities
Build a strong digital marketing foundation for driving growth.\]
Responsible for customer acquisition, retention and marketing RoI across various digital marketing channels - Search, Social, Affiliates, & CRM Marketing.
Responsible for advertising on marketplaces like Amazon & Flipkart and associated revenue and RoI.
Hands-on management and optimization of both paid owned media channels such as search, display social and SEO.
Day-to-day campaign bid management and execution tactics across multiple platforms to exceed goals and maximise return on ad spend.
Deliver against targets by collaborating with channel managers on key performance marketing channels: search, display, social, content syndication and display advertising programs
Work closely with brand team to develop ad and seo content as well as email campaigns
Build a robust planning and measurement system
Conduct A/B testing when necessary to improve campaign effectiveness
Deliver revenue targets by geography and product
Build a strong analytical set up for data driven marketing