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Head of Growth (Middle Funnel & Lifecycle)
BankNyou
Noida
Not Disclosed
8 - 13 Years
Full Time - Permanent
Views:4
Applicants:0
Posted on 16 Mar, 2026
In Office
Job Description | Responsibilities
Funnel Optimization & Conversion Rate Optimization (CRO)
Drop-off Recovery: Analyze the loan application journey to identify where users abandon (e.g., KYC, bank statement uploads, or E-mandate).
Nurture Automation: Build sophisticated Omni-channel journeys (WhatsApp, SMS, Email, Push) to nudge users back into the funnel.
Overview
- Industry - IT - INFORMATION TECHNOLOGY
- Functional Area - Marketing / Digital Marketing / Advertising / Market Research
- Job Role - General Manager / Head - Marketing / Category Management
- Employment type - Full Time - Permanent
- Work Mode - In Office
Qualifications
- Any Graduate - Any Specialization
- Any Post Graduate - Any Specialization
- Any Doctorate - Any Specialization
Job Related Keywords
Head of Growth
Growth Marketing Lead
Growth Marketing Manager
Lifecycle Marketing Lead
Lifecycle Marketing Manager
Head of Lifecycle Marketing
Growth Strategy Lead