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Posted on 12 Oct, 2024
Overview
- Industry - TRANSPORTATION & LOGISTICS
- Functional Area - Marketing / Digital Marketing / Advertising / Market Research
- Job Role - Digital Marketing Manager
- Employment type - Full Time
- Work Mode - In Office
Job Description | Role and Responsibilities
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Candidate Profile | Who Can Apply
- Bachelor's degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools.
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
Education
- Any Graduate - Any Specialization
- Any Post Graduate - Any Specialization
- Any Doctorate - Any Specialization
Job Related Keywords
About Employer
Contact Details
Candidate Can Connect
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