Country Manager - West Africa

• Develop a marketing/sales strategy to meet business growth objectives
• Develop strong understanding of customer behaviour and expectations
• Drive the ATL, BTL and direct marketing initiatives
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs, gain insight and assess against goals
• Monitor market trends and competitors activities
• Providing clear guidance and direction in developing and implementing strategic marketing plan
• Developing annual brand plans in partnership with the sales team
• Obtains product market share by working with sales team to develop product sales strategies
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Build strategic relationships and partner with agencies and vendors and manage their resources effectively, including advertising, public relations and corporate communication efforts to capitalize on brand presence opportunities
• Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs
• Forecasting, sales planning and reporting all delivered at a high level

Overview

• Industry - PHARMACEUTICAL / MEDICAL DEVICES / CRO
• Functional Area - Sales / Business Development / Client Servicing
• Job Role - Country Manager - B2B
• Employment type - Full Time
• Work Mode - In Office

Qualifications

• Any Graduate - Any Specialization
• MBA/PGDM - Marketing, MBA/PGDM - Any Specialization
• Any Doctorate - Any Specialization

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