Industry -
Marketing Communications / Corporate Communications
Functional Area -
Marketing / Digital Marketing / Advertising / Market Research
Job Role -
Copywriter
Employment type -
Full Time - Permanent
Work Mode - In Office
Job Description | Role and Responsibilities
Regularly view and study all advertising for brands competitive to the client’s, especially TV & print.
Regularly study and understand sales and market share information of the client (and its competitors), so as to appreciate the reasons why different communication strategies are initiated.