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Posted on 30 Nov, -0001
In Office
Job Description | Responsibilities
- Plan, develop, and implement comprehensive paid search strategies for our North American channel to drive direct response and new user acquisition
- Set up, steer, and optimize paid search campaigns incl. structure & matchtype strategy, negative keywords, ad optimization, attribution across keywords and devices, ad extensions, etc. in Google Ads and Microsoft Ads
- Supervise the campaign performance by detailed analysis & optimize the campaigns for the target KPIs
- Working with direct response advertising strategies to drive sales revenue and/or qualified lead
- Provide regular reportsManagement, collect lessons learned and best practices, and provide recommendations with a scope further than only your own channels
Overview
- Industry - MEDICAL / HEALTHCARE / HOSPITALS
- Functional Area - Marketing / Digital Marketing / Advertising / Market Research
- Job Role - Paid Search Manager
- Employment type - Full Time
- Work Mode - In Office
Qualifications
- Any Graduate - Any Specialization
- Any Post Graduate - Any Specialization
- Any Doctorate - Any Specialization
Job Related Keywords
Training
KPI
Google Ads
Microsoft Ads
Management
analytical skills
Microsoft Advertising
Google Analytics
Microsoft Excel
communication skills
Adobe Analytics
Google Tag Manager