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Posted on 30 Nov, -0001
Overview
- Industry - MEDICAL / HEALTHCARE / HOSPITALS
- Functional Area - Marketing / Digital Marketing / Advertising / Market Research
- Job Role - Paid Search Manager
- Employment type - Full Time
- Work Mode - In Office
Job Description | Role and Responsibilities
- Plan, develop, and implement comprehensive paid search strategies for our North American channel to drive direct response and new user acquisition
- Set up, steer, and optimize paid search campaigns incl. structure & matchtype strategy, negative keywords, ad optimization, attribution across keywords and devices, ad extensions, etc. in Google Ads and Microsoft Ads
- Supervise the campaign performance by detailed analysis & optimize the campaigns for the target KPIs
- Working with direct response advertising strategies to drive sales revenue and/or qualified lead
- Provide regular reportsManagement, collect lessons learned and best practices, and provide recommendations with a scope further than only your own channels
Candidate Profile | Who Can Apply
- 5+ years of experience working in paid search optimization. Solid knowledge of Google Ads, Google Display Network, Microsoft Ads. Complete understanding of search and display-specific key performance indicators to strategically measure and track program success – agency experience preferred
- Proven experience working on high volume, performance-based, direct response marketing paid search and GDN accounts with large budgets – exceeding $300k per month
- Creative and analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail
- Passion for and a constant eye on “the future of media” based on industry trends (digital innovation, customer level targeting, dynamic creative optimization, media consumption, e-commerce/retail level targeting capabilities)
Education
- Any Graduate - Any Specialization
- Any Post Graduate - Any Specialization
- Any Doctorate - Any Specialization
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