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Posted on 30 Nov, -0001
Overview
- Industry - MEDICAL / HEALTHCARE / HOSPITALS
- Functional Area - Media / PR, Public Relations / Corporate Communications
- Job Role - Public Relations Assistant
- Employment type - Full Time
- Work Mode - In Office
Job Description | Role and Responsibilities
- Take ownership of client needs/requests related to digital marketing strategy campaign through influencers and digital ads
- Developing an effective digital marketing plan and oversee the implementation, by combining in-depth knowledge of client business objectives and online strategies.
- Planning and supervising events (online and offline) related to the digital marketing campaign
- Conceptualize and produce holistic communication strategies, related to the clients campaign KPI
- Assist the team on creating research, and executing day-to-day campaign planning
- Negotiate with media publishers
- Participate in new business pitches etc.
- Develop a strong relationship with the internal team and clients
Candidate Profile | Who Can Apply
- 4-5 years of relevant work experience
- Post Graduate Degree/ Diploma in Advertising / Marketing / Communication
- Solid understanding of marketing and media planning principles
- Experience using technology to connect with key target audience segment
- Proficiency in digital media planning and trafficking softwares, including DoubleClick/DART (or equivalent), Similarweb and ComScore
- Excellent research and analytical thinking skills
- Excellent verbal and writing skills
- Resourceful problem solver
- Team player, and ability to work under pressure
- Experience in performance and programmatic media planning would be an advantage
Education
- Any Graduate - Any Specialization
- Any Post Graduate - Any Specialization
- Ph.D / Doctorate / MPHIL - Mechanical
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